If you’re not sure what is the difference between traditional advertising vs modern advertising, read on to find out more!
What is traditional advertising?
Traditional advertising consists mainly of print media such as newspapers, magazines, brochures, flyers as well as digital screens such as billboards and signages alongside broadcast facilities such as TV or radio stations and so on.
The idea of traditional advertising is to sell a product or service and get profit from it, also known as push marketing. Traditional marketing is solely based on profits.
The common traditional advertising methods are:
- Radio and TV
- Brochures and Flyers
- Business Cards
- Signages and Billboards
- Cold Calling
- Direct mailing
Advantages & Disadvantages of Traditional Advertising
Advantages
- High potential customer reach – The customer base when it comes to traditional advertising is quite wide. This is because it can even reach rural areas where internet access is limited.
- Able to reach the target audience – If you are planning on advertising on specific geographical locations, it would be extremely effective.
- The advertising is permanent – As consumers would receive hard copies for print media, it will always be in their hands until they dispose of them.
Disadvantages
- Quite expensive – You will have to spend a hefty amount because certain advertisements which are well-known would cost more.
- Difficult to measure the results – You won’t really know how to measure because you can’t keep track of every single consumer that your ad has reached. You also won’t be able to 100% know how the consumers are reacting to your ads.
What is modern advertising?
Modern advertising is when all marketing efforts are solely based on customers. Basically, making sure the customers are fully satisfied by meeting their needs or demands are a priority.
Various digital media platforms are used for modern advertising. The idea is to build trust and loyalty with the targeted audience.
The common modern advertising methods are:
- Internet ads
- Email marketing
- Websites
- Social media
Advantages & Disadvantages of Modern Advertising
Advantages
- Better engagement with customers – This allows us to communicate with the customers directly (such as social media) so you can see all the positive or negative feedback from them.
- More specific target audience – Aside from the geographical location, you will be able to target very specific people such as the age and interests/hobbies.
- Better measurement in terms of ROI – You will be able to track your marketing efforts because the digital media platforms are able to do so.
Disadvantages
- The trends are always changing – Unfortunately, the digital media platforms are constantly evolving and you will need to keep up with the trends to make your strategy up-to-date and more effective.
- Not that permanent – Unfortunately, the ads on certain media platforms are only temporary as customers are always scrolling or clicking on something else in an instant.
- Can be annoying to some – Certain groups of people get turned off by ads and may just ignore them altogether.
Should you use traditional advertising or modern advertising?
Well, it all depends on what you deemed the best for your business. It’s all about trial and error to find out which method gives you the most ROI as well as meet your marketing objectives or goals.
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