What is Traditional Advertising?
The meaning of traditional advertising is any form of methods used to reach an audience offline. For instance, print media and broadcasting are the common traditional advertising methods used by many companies and businesses.
Traditional advertising is known to be effective in boosting a company’s brand awareness alongside the product or service they are promoting.
The Different Types of Traditional Advertising
Traditional advertising is quite wide, but there are a few commonly used methods as below:
- Various print media such as brochures, flyers, magazines, and so on.
- Television broadcasting
- Radio broadcasting
- Billboards
Traditional Advertising Benefits
Better sustainability
Traditional advertising allows the customers to simply just keep the promotional materials instead and can read or take a look at them at any time. Hence, you don’t have to regularly come up with new content just to promote your service or product.
Besides, all of the promotional materials can easily be recycled too and save the environment!
Target local audience
It is much easier to reach the local audience if that is the main marketing goal. This is because for certain traditional advertising channels such as radio is usually local-based, so you can choose that particular media platform to promote your product or service.
Furthermore, going through the traditional advertising methods would catch the attention of the locals better as it creates a better relationship since they can connect on a closer level, especially if the content broadcasted are localised too.
Gain more credibility
Here’s an interesting fact about traditional advertising: when using print media, customers tend to believe the brand or business more. This is because compared to modern advertising, anybody can portray themselves however they like but traditional advertising is usually used by brands or businesses with bigger advertising budgets.
Hence, advertising with print media such as magazines or broadcast via the radio or television generally tend to cost more, meaning they are more established so the customers consider them highly credible.
Easier to understand
When you compare graphics or animation used in modern advertising, some people will find it hard to understand because it’s not that straight-forward. Studies have also shown humans tend to digest and absorb information with print media much faster and effectively.
As such, humans also have a short attention span so they are able to catch a commercial on TV faster than a Youtube video. This is because humans might get too distracted with modern advertising.
Traditional Advertising Cons
Can be quite expensive
Certain costs of print media can be quite costly, especially if it’s something like from a notable magazine. Only companies or businesses which have a high marketing budget are able to afford traditional advertising.
Target audience can’t be further segmented
Unlike modern advertising, though you can target local audiences, you can’t exactly further go into specifics such as target a certain age group or occupation with traditional advertising.
May take a long time to produce or execute
When you compare traditional advertising vs modern advertising, it is much easier to make edits or changes on modern media platforms. But for traditional media platforms, because it is already printed out, it can take some time with the revisions to make sure everything is final.
On top of that, once you’ve printed out the material, you can’t keep testing it with your target audience because it’s already done.
Results can’t exactly be measured
You won’t actually know if your traditional advertising efforts are working or not. This is because there is no way for you to know the exact number of people that have seen your advertisements.
All in all, traditional advertising is here to stay – and that is why QES Malaysia helps companies who are offering traditional advertising such as television and radio broadcasting. Contact them today if you need broadcasting services!