Well, you probably need some ideas on what are the necessary equipment you need to get started.

Camera

This is a given – you should know what kind of camera that would be suitable for your video production process. At times, taking videos with a good smartphone camera is sufficient enough but that’s not the case if you plan on doing this professionally.

The recommended cameras to use would be either DSLRs or mirrorless cameras. Be sure to look out for a camera that offers minimum 1080p output with proper stabilization.

Lenses

In a proper video production setting, there are so many angles, filters and shots to capture. Hence, you will need a set of lenses alongside filters so that you are able to get all those shots in while maintaining the quality.

For instance, if you’re shooting an extreme closeup of something, then you would need lenses which allow you to super zoom (also commonly known as macro lenses).

Camera Lights

Without a question, you will have to purchase camera lights because no matter how bright your environment is, the camera isn’t able to capture without random shadows appearing.

A good rule of thumb is to have a complete lighting set including one that is able to attach to your DSLR or camera. Most of the sets include a reflector (which is a must to make use of ambient light) as it reflects light effectively. Be sure to get the 5-in-1 reflector set as it comes with different surfaces, namely, white, translucent, gold, silver and black.

Microphone

Imagine recording a video but you can barely hear what the person is saying. Yup – we all don’t want that to happen, which is why it’s essential to get an external microphone as the built-in microphone in your camera may not be sufficient enough to deliver quality audio.

One thing to take note of is that not all microphone jacks are compatible with cameras. Hence, you have to make sure that the microphone is compatible with your cameras. Aside from that, you can also consider boom poles which you are able to attach your microphone to so that you can keep it steady all throughout the shooting.

Tripod

A tripod is a must-have when you’re shooting steady shots. If you’re running around and capturing fast-moving scenes, then you don’t really need a tripod. But if it’s a scene that is standstill, you need a good tripod to keep the camera steady and smooth.

Good video editing software

After you manage to shoot all of the videos, you will need a video editing software to compile everything together and create a good final video. You can either use a laptop or a good desktop PC to edit the videos.

However, if your videos are more towards the high-end, then you might need a Mac which offers the best editing capabilities around as it contains impressive, powerful graphic cards. Now, in terms of software, the recommended ones would be Adobe Premiere Pro or DaVinci Resolve. You shouldn’t use a free video editing software because not only will there be a watermark, it just wouldn’t be able to produce a quality video as the paid ones.

Need someone to help build your video production studio? Quickmedia is a professional broadcast service company who can help provide you with everything you need to get started.

What is Traditional Advertising?

The meaning of traditional advertising is any form of methods used to reach an audience offline. For instance, print media and broadcasting are the common traditional advertising methods used by many companies and businesses.

Traditional advertising is known to be effective in boosting a company’s brand awareness alongside the product or service they are promoting.

The Different Types of Traditional Advertising

Traditional advertising is quite wide, but there are a few commonly used methods as below:

• Various print media such as brochures, flyers, magazines, and so on.
• Television broadcasting
• Radio broadcasting
• Billboards

Traditional Advertising Benefits

Better sustainability

Traditional advertising allows the customers to simply just keep the promotional materials instead and can read or take a look at them at any time. Hence, you don’t have to regularly come up with new content just to promote your service or product.

Besides, all of the promotional materials can easily be recycled too and save the environment!

Target local audience

It is much easier to reach the local audience if that is the main marketing goal. This is because for certain traditional advertising channels such as radio is usually local-based, so you can choose that particular media platform to promote your product or service.

Furthermore, going through the traditional advertising methods would catch the attention of the locals better as it creates a better relationship since they can connect on a closer level, especially if the content broadcasted are localised too.

Gain more credibility

Here’s an interesting fact about traditional advertising: when using print media, customers tend to believe the brand or business more. This is because compared to modern advertising, anybody can portray themselves however they like but traditional advertising is usually used by brands or businesses with bigger advertising budgets.

Hence, advertising with print media such as magazines or broadcast via the radio or television generally tend to cost more, meaning they are more established so the customers consider them highly credible.

Easier to understand

When you compare graphics or animation used in modern advertising, some people will find it hard to understand because it’s not that straight-forward. Studies have also shown humans tend to digest and absorb information with print media much faster and effectively.

As such, humans also have a short attention span so they are able to catch a commercial on TV faster than a Youtube video. This is because humans might get too distracted with modern advertising.

Traditional Advertising Cons

Can be quite expensive

Certain costs of print media can be quite costly, especially if it’s something like from a notable magazine. Only companies or businesses which have a high marketing budget are able to afford traditional advertising.

Target audience can’t be further segmented

Unlike modern advertising, though you can target local audiences, you can’t exactly further go into specifics such as target a certain age group or occupation with traditional advertising.

May take a long time to produce or execute

When you compare traditional advertising vs modern advertising, it is much easier to make edits or changes on modern media platforms. But for traditional media platforms, because it is already printed out, it can take some time with the revisions to make sure everything is final.

On top of that, once you’ve printed out the material, you can’t keep testing it with your target audience because it’s already done.

Results can’t exactly be measured

You won’t actually know if your traditional advertising efforts are working or not. This is because there is no way for you to know the exact number of people that have seen your advertisements.

All in all, traditional advertising is here to stay – and that is why QES Malaysia helps companies who are offering traditional advertising such as television and radio broadcasting. Contact them today if you need broadcasting services!

If you’re not sure what is the difference between traditional advertising vs modern advertising, read on to find out more!

What is traditional advertising?

Traditional advertising consists mainly of print media such as newspapers, magazines, brochures, flyers as well as digital screens such as billboards and signages alongside broadcast facilities such as TV or radio stations and so on. 

The idea of traditional advertising is to sell a product or service and get profit from it, also known as push marketing. Traditional marketing is solely based on profits.

The common traditional advertising methods are:

• Radio and TV
• Brochures and Flyers
• Business Cards
• Signages and Billboards
• Cold Calling
• Direct mailing

Advantages & Disadvantages of Traditional Advertising

Advantages

• High potential customer reach – The customer base when it comes to traditional advertising is quite wide. This is because it can even reach rural areas where internet access is limited.
• Able to reach the target audience – If you are planning on advertising on specific geographical locations, it would be extremely effective.
• The advertising is permanent – As consumers would receive hard copies for print media, it will always be in their hands until they dispose of them.

Disadvantages

• Quite expensive – You will have to spend a hefty amount because certain advertisements which are well-known would cost more.
• Difficult to measure the results – You won’t really know how to measure because you can’t keep track of every single consumer that your ad has reached. You also won’t be able to 100% know how the consumers are reacting to your ads.

What is modern advertising?

Modern advertising is when all marketing efforts are solely based on customers. Basically, making sure the customers are fully satisfied by meeting their needs or demands are a priority.

Various digital media platforms are used for modern advertising. The idea is to build trust and loyalty with the targeted audience.

The common modern advertising methods are:

• Internet ads
• Email marketing
• Websites
• Social media

Advantages & Disadvantages of Modern Advertising

Advantages

• Better engagement with customers – This allows us to communicate with the customers directly (such as social media) so you can see all the positive or negative feedback from them.
• More specific target audience – Aside from the geographical location, you will be able to target very specific people such as the age and interests/hobbies.
• Better measurement in terms of ROI – You will be able to track your marketing efforts because the digital media platforms are able to do so.

Disadvantages

• The trends are always changing – Unfortunately, the digital media platforms are constantly evolving and you will need to keep up with the trends to make your strategy up-to-date and more effective.
• Not that permanent – Unfortunately, the ads on certain media platforms are only temporary as customers are always scrolling or clicking on something else in an instant.
• Can be annoying to some – Certain groups of people get turned off by ads and may just ignore them altogether.

Should you use traditional advertising or modern advertising?

Well, it all depends on what you deemed the best for your business. It’s all about trial and error to find out which method gives you the most ROI as well as meet your marketing objectives or goals.

Planning to dive into traditional advertising and looking to build your own broadcasting facility? We are able to help you design from A to Z as we have all the necessary equipment needed. Contact us today to find out more! 

If you’re not sure what it takes to build a successful radio broadcasting station, below are some of the tips that will help you achieve that goal!

Don’t be boring

Nobody likes to listen to the same ol’ content! Keep things fresh often by mixing things up and playing different music (also be sure to play the latest ones too!). Just be sure that what you’re playing is a wide variety instead of the same ones all the time.

Know your audience from head to toe

How clear are you on your target audience? Do you really know them from head to toe? What are the common age groups that would listen to your radio broadcasting station? At the very least, you should know the basic demographics of your audience such as their age, location, monthly income, and so on).

To get to know your audience interests, you can simply make use of polls and send them to them. That way, you know how to plan out your content too which caters to the majority of your listeners.

Try doing some interviews

Most people love to listen to their favourite artists or influencers and get to know them better. You could consider interviewing any popular person around. You don’t even have to interview famous people, you could simply interview a few normal people to gain insight on interesting topics that your audience would want to learn more about

Interact with your audience consistently

It is crucial to keep your audience engaged because you are nothing without them! Try to improve the interaction and communicate with your audience on a regular basis. Every single day, try to respond to their comments or questions.

Get some of them on air as well and come up with ways to make them participate through contests or giveaways. You can also come up with quizzes or content and try to encourage your audience to participate in them.

Maintain good quality audio

If you don’t offer good quality audio, then you will not keep your audience’s attention. You can’t have your songs regularly skipping all of the sudden – that’ll just drive all your listeners away.

Check that all of your audio is tip top and the sound is crystal clear or crisp. This can be either your audio file or equipment.

Promote on social media

These days, it is abnormal for anyone to not have social media. To build a successful radio station, you need to be active on social media. This is also one of the ways where you can interact with your audience.

You can also update your regular listeners with your latest promotions or updates through your social media.

Reduce the number of ads

We get it – you need to run ads in order to keep the radio station afloat. However, most radio listeners find ads really annoying. When you run ads continuously back to back, you’ll send every single person running away and never turning on your radio station channel ever again. That’s because all radio listeners wanna do is hear their favourite tunes!

Try to make sure there is a gap in between the ads so that it doesn’t seem like there are endless ads running every hour.

With that being said, if you need additional assistance for your radio broadcasting station, QES Malaysia offers various broadcasting services that will help you build a successful radio station!