With traditional media like TV cable services such as Astro, you don’t get a choice to choose the particular TV show or movie you want to watch. If you didn’t know already, online streaming or basically any form of media service that uses the Internet is called Over The Top (OTT). Below, we go into detail on what it’s all about:
What is Over the Top(OTT) Broadcasting?
Over the Top (OTT) broadcasting stands is actually a form of media service that streams media as its own product. In simpler terms, it’s a type of media which is created to suit the needs of a specific targeted audience. It’s about providing the type of content that the viewers want to see.
For example, some of the popular OTT broadcasting streaming services would be Hulu, Netflix and Amazon Prime. Viewers are not required to use a cable in order to stream the content.
Why do we need OTT Broadcasting?
These days, modern media are gearing towards providing a wide variety of content to reach a large volume of consumers. OTT broadcasting services also offer better, wider opportunities for the advertising space.
It’s also much easier for consumers to switch across multiple platforms, enabling them to have better control on the kind of content they’d like to consume as compared to traditional media where consumers can’t choose what to watch freely.
What are the benefits of OTT Broadcasting?
100% original content
Rest assured, most of the content is produced by the OTT providers itself. Hence, you won’t be able to watch some of them unless you’re subscribed to that particular OTT provider.
High quality content for a cheaper cost
In comparison with traditional media, OTT broadcasting services are much cheaper based on the content offered.
Able to use across multiple devices
Traditional media requires you to watch content through a television. These days, you can watch OTT content on various devices such as smartphones, tablets and laptops.
What types of content can be displayed through OTT Broadcasting?
VoIP
VoIP (Voice over Internet Protocol) stands for the voice calling platforms that use the internet protocols such as Skype.
Video
Video streaming involves popular streaming subscription platforms such as Amazon Prime, Hulu, Netflix and ad-based OTT broadcasting services such as Youtube.
Audio
As for audio OTT broadcasting services, some examples would be podcasts and internet radio stations.
Messaging
OTT messaging services usually enable users to communicate with one another through the Internet. For example, Facebook, Skype, WeChat, to name a few.
Would OTT be replacing traditional advertising?
It’s safe to say many are changing their ways to OTT services as they are more interested in subscribing to online streaming channels. Although the percentage of those who are keen on OTT broadcasting services, those who prefer the traditional media ways would still use cable services for their entertainment.