What is digital advertising?
Digital advertising is a form of marketing through various media platforms online such as websites, social media and so on. The content being advertised comes in a variety of forms such as text, audio or video.
The Different Types of Digital Advertising
Search Advertising
Search advertising can be separated into two parts: search engine marketing (SEM), which is the paid option and search engine optimization (SEO), which is the non-paid option. Although you don’t need to continuously spend money on ads every month for SEO, it does take a longer time to produce results.
Social Media
Social media has been booming the past recent years and becoming one of the pioneer digital advertising methods most businesses are gearing towards. Some of the popular social media platforms would be Facebook, Instagram and TikTok.
Whether it is through organic or paid efforts, social media has a wide reach as there are more than 2 million active users on a daily basis.
PPC (Pay Per Click)
Pay per click digital advertising is when you will have to pay a cost once someone clicks on your ad. Essentially, you won’t be burning money on customers who aren’t interested in your services or products but rather the ones that you can eventually turn into a paying customer.
Email Marketing
As the name suggests, this method of digital advertising is being done through emails. Though it is also known as one of the older methods, many people these days still open up their emails at least once a day.
When starting with email marketing, you need to build an email list and get your target audience to subscribe to your newsletter. You can either maintain a weekly or monthly newsletter and offer quality content to your audience aside from promoting your products or services.
A major tip when it comes to email marketing is to prevent spamming your subscribers with too many emails. They will just immediately choose to unsubscribe from your newsletter which causes you to lose a potential sale.
CPM (Cost Per Mile)
This type of digital advertising is based on impressions, meaning you will pay a cost based on how many times your ad has been viewed. Usually, you will have to pay based on every 1,000 impressions or views on a website.
Benefits of Digital Advertising
Less cost
Generally, when you compare traditional advertising vs modern advertising, you don’t have to spend a large budget on digital advertising because the strategies implemented are much easier to make changes and adjust based on what is working and what is not.
Able to measure results effectively
All of the digital advertising media platforms allow you to access a wide range of statistics including tracking your campaigns to know how effective it is. For every digital advertising campaign, you can view the analytics and get to know what the engagement or response is like from your customers.
Can narrow down target audience
With digital advertising, you are able to target a specific audience based on demographics such as age, location and so on. These advanced target methods could hugely benefit your business so that you can achieve the highest ROI possible while meeting your marketing goals.
Cons of Digital Advertising
Trends are constantly changing
One of the major downsides of digital advertising is that it is always evolving so you need to stay up-to-date with the latest updates or trends to continuously run successful digital advertising campaigns.
That also means regular upskilling is definitely needed to improve your current skills.
Can be too time-consuming
To successfully execute a digital advertising campaign, proper planning is required. You will be expected to track the campaigns and make certain adjustments whenever necessary in order to maximise your ROI.
Technology is required
Digital advertising is highly dependable on technology and the Internet. Without these two, it can’t be executed. This also includes the fact that your advertisements can only be viewed by those who have Internet access along with any form of technology such as mobile devices or laptops.
Planning on moving to traditional advertising? QES Malaysia is able to help your business by setting up various broadcasting services and equipment.